When social norms cross into market norms (I.e. You’re paid for tweeting information and your followers find out about it) you can’t then go back to a socially-based relationship. Any mention of money violates social norms.
Read the article @ http://www.dailylife.com.au/dl-food/blogs/short-order/matt-moran-on-the-grill-20120425-1xkxg.html