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Behaviour Strategy

Welcome
What is...
Behaviour Strategy
Behavioural Economics
Neuroscience
Deeper Insights
Blog
Resources
Contact
40/40 Creative
July 11, 2018

How to encourage people to stop at red traffic light

40/40 Creative
July 11, 2018

Many of us are tempted to walk through the red light mostly because we are bored. Understanding this challenge,  a clever campaign called 'The Dancing Traffic Light' makes us wait for the green man with enjoyment.

Newer PostHow fun can change people behaviour
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